See ALSO S.M.A.R.T program >>

'The Motor Accident Commission M.A.C is responsible for road safety advertising in South Australia (SA). In response to a growing number of fatalities and serious injuries from motorcycle riding, MAC enlisted the help of 5 times 500cc World Champion Mick Doohan to help spread a safety message.

The campaign was the first of its type in SA and immediately raised the profile of motorcycle safety, largely as a result of Mick's profile and standing within the motorcycling fraternity.

The video received over half a million hits on YouTube in the first few moths of release and generated comment and discussion on internet forums across the globe for its new and fresh approach.

Having Mick as a spokesperson and ambassador for motorcycle safety gave this important issue an immediate profile and greatly contributed to the success of the campaign.'

The Motor Accident Commission M.A.C